Pop-ups, which don’t enrage

Most pop-ups on websites and applications appear at the wrong time and prevent the user from performing important tasks.

From global user quizzes, we know for sure that people don’t like pop-ups and modal windows. This is not always due to the fact that something is wrong with the messages themselves.

Websites are so abused by pop-ups that the number of cases of the poor practice of using them far outweighs the number of cases where pop-ups seem useful to the user. Let’s see how you can apply a pop-up without infuriating the client.


A pop-up or overlay is a regular or dialog box that appears over the contents of the page. They can be divided into 2 types:

Properly configured pop-ups help the business to solve various problems:

So what can be done to not infuriate the user, but rather get the most out of using such windows?


Never show pop-up until the full content of the page is fully loaded. Plus give the user time to scroll through and examine the content properly. This trend is very intrusive because even before you get to the page, the user sees an annoying window.

These out-of-time pop-ups make your site disgusting. Don’t rush to catch a third-party offer, because the contact with information on the website or in the application is an important part of communication with your brand. In addition, Google restricts the issuance of sites that use methods that make content less accessible to users.

Displaying a pop-up window immediately after user login is annoying just like the pop-up shown before the page loads. The user logs into the account, which means that there will be follow-up actions – otherwise, why else go in? And the window will distract and prevent the user from performing the action. He is clearly focused on the next step, so he will not pay attention to the pop-up window or close it immediately.

In these situations, it is time to show pop-up:

Also, a pop-up with a proposal to evaluate other products of the company or place an order may be appropriate when the user has flipped over 70% of the page and spent at least 30 seconds on it.


Windows asking to leave a rating or mail may appear only after making an order or performing any other main action. How will the user evaluate the service without even completing anything? This will not only enrage him but can also cause to leave you forever.

The same applies to ask for a subscription to the newsletter – how does a site visitor know if he wants to become your subscriber if he just came here?

It is more logical to wait until the user reads the article or other page content to the end, and perhaps also visits another page. Just get to know you better. Then show him a neat, modeless overlay that can appear close to the upper or lower right corner. It’s important to feel how best to use the screen space of your product. And don’t forget to offer something useful in exchange for an email address. This can be a checklist, training video, preset – everything that matches the theme of your product and/or helps to understand it.


If you want to give a tip to the user, use very small overlays or pop-up buttons, instead of a huge window covering the page. A modest overlay with clear and simple text will also be needed when notifying you of the use of cookie files. This is a pop-up that doesn’t require any action, but even it should be concise.

Also, a big mistake is displaying multiple pop-ups one above the other. This makes your site unprofessional and repulsive, confusing the user and forcing him to make an effort to close it all.

The popup should match the page content and user behavior. So you take care of the user`s interests and problems and the willingness to help. Predicting all interests can be difficult, so customize the site’s pages to match the behavior of your customers, and pop-ups and tips to fit the context.

Don’t risk the loyalty of your users – use pop-ups sparingly. Think about customer comfort and take care of their experience. Let your site become one of the few in our time, where you can feel comfortable and quickly solve all problems. For web development and modern pop-ups, please contact our team. It saves you a ton of time and nerves.