TOP 10 WEB DESIGN TRENDS TO WATCH OUT FOR IN 2023
As technology continues to advance at a rapid pace, it is crucial for businesses to stay on top of the latest web design trends to remain competitive. In 2023, we can expect to see even more innovative and creative web design trends emerge. From eye-catching animations to user-friendly interfaces, so here are the top 10 web design trends to watch out for in 2023.
Minimalism has been a popular web design trend for several years now, and it’s not going anywhere in 2023. The focus on clean, simple designs with plenty of white space will continue to dominate the industry. Minimalism is not only visually appealing but also helps to improve website speed and user experience.
Examples: Google, Apple, Tesla, Skype.
This style is characterized by a raw, unpolished aesthetic that emphasizes function over form. It often features monochromatic color schemes, asymmetrical layouts, and large typography. Some designers embrace brutalism as a reaction against the slick, corporate aesthetic that has dominated the web for years. Meanwhile others see it as an opportunity to experiment with new forms of digital expression.
Examples: Balenciaga, Shopify Supply, Ezekiel Aquino, Studio Brot.
Advancements in technology have made 3D design more accessible than ever before. In 2023, we can expect to see more websites incorporating 3D elements, including graphics, animations, and even entire 3D environments. Furthermore, this trend will add depth and interactivity to websites, creating a more immersive user experience.
Examples: Apple, Samsung, Kitkat, Mazda.
Dark mode has become a popular feature in many apps and operating systems, and it’s now making its way into web design. In 2023, we can expect to see more websites offering a dark mode option, which not only looks sleek but also reduces eye strain and improves battery life on devices with OLED screens.
Examples: Spotify, The British Museum, Pepsi, Apple.
While minimalism will continue to be a popular trend, we can simultaneously expect to see more websites incorporating bold, bright colors. Also, rom vivid neons to rich jewel tones, bold colors can evidently make a website stand out and create a memorable brand identity.
Examples: Pepsico, Chipotle, 7UP, Lush.
Everything old is new again, and that includes web design. So, retro design elements, such as vintage typography, color palettes, and graphics, will be making a comeback in 2023. Consequently, this trend can add personality and nostalgia to a website, creating a unique and memorable user experience.
Examples: Chanel, Jack Daniels, Harvard Film Archive, Gucci Marmont
Augmented reality (AR) has been a buzzword for several years now, but it’s finally starting to make its way into web design. In 2023, we can expect to see more websites incorporating AR elements, such as product visualizations or interactive experiences. This trend will allow users to engage with a website in a new and exciting way.
Examples: IKEA, Toyota, Converse, Kinder.
As voice assistants become more common in our daily lives, it’s no surprise that voice interfaces are also making their way into web design. In 2023, we can expect to see more websites incorporating voice commands, allowing users to navigate and interact with a website using only their voice.
Examples: Apple’s Siri, Google Assistant, Amazon’s Alexa.
Micro-animations are small, subtle animations that add interactivity and personality to a website. From hover effects to loading animations, micro-animations can make a website feel more dynamic and engaging. In 2023, we can expect to see more websites incorporating these small but impactful design elements.
Examples: Porsche, Google (autocompletion), Facebook (reactions), Grammarly (hotspots)
Chatbots have become a popular way for businesses to engage with customers on their websites. In 2023, we can expect to see more websites incorporating chatbots to provide instant customer support and improve the user experience.
Additionally, make sure to read our Complete Guide on ChatGPT from OpenAI.
Examples: Duolingo, World Health Organization, Sephora, Domino’s.
Lastly accessibility has always been important in web design, but in 2023, we can expect to see even more emphasis on creating websites that are inclusive and accessible to all users. So, this includes everything from designing for different screen sizes and resolutions to incorporating features such as screen readers and closed captioning.
Examples: Amazon (tunnel vision), Google (dyslexia), Netflix (blind), Shein (color blind)
Overall web design trends in 2023 will focus on creating more engaging and immersive user experiences. From dark mode to AR, web designers will need to be creative and innovative to stay ahead of the competition. By staying on top of these top 10 web design trends, businesses can create a strong online presence that will resonate with users and drive conversions.