Your website is the best display of business. Web design makes it aesthetically correct, as well as convenient and interesting for the user. We suggest you consider 5 powerful trends in the web design 2019.
TREND#1 SPEED
Do you know that a brand has a little less than 3 seconds to attract user attention on the internet? 50% of users expect that a website should load in less than a couple of seconds.
Otherwise, it is simply closed. Of course, when you create a site design, there is a great temptation to make it more beautiful, stuffed with various heavy data and a subtle design. In these moments, remember one thing – the user maybe couldn’t reach all this beauty. Google has already begun to prioritize ratings for sites that load faster than others. Ranking must be a design parameter. The days of huge photos, uncompressed videos and bloated Javascript are over.
TREND#2 MACHINE LEARNING AND CHATBOTS
Over some years, chatbots have become smarter, thanks to improved AI and machine learning. That is why Facebook and Google know almost everything about us: how we look, what we like or don’t like, where we are, our habits and preferences. Your communication with the user begins with chatbots, who already collect information about him for your sales departments. Very soon the site will already know in advance what the client is looking for, simply by analyzing his past interactions with the company.
Thanks to these new technologies, customer service via the Internet is becoming faster and more efficient.
You should think about that while design your website or app. This is especially true for the sphere of e-commerce.
TREND#3 MICROANIMATIONS
Microanimation is a great way to provide an intuitive experience for the user while viewing and interacting. Changing the button color when moving the cursor over it or expanding the menu when you press the hamburger button makes life easier. They help the user understand that he is doing the right things as he moves through your site. You clicked the submit button on the form – its color has changed. The proper use of microanimations creates a visual hierarchy on a web page, encouraging visitors to your conversion points.
TREND#4 BROKEN LAYOUT GRID
If earlier the grid was perceived by designers as a kind of the basis of composition harmony and logic, now the grid is rather a limitation.
We can see more and more successful attempts to “break the pattern”. This doesn’t mean that broken grid designs completely exclude the concept of the grid itself. Instead, they allow images and text elements to moving through frames, which usually serve as rigid scopes in more traditional layouts. Here, images and texts begin to overlap and converge, often creating unexpected comparisons of bitmap and letter format.
TREND#5 QUANTITY AND PROPORTIONS
Contrast planar elements can look beautiful and unusual if you use a number of well-known design techniques to highlight them and create the desired hierarchy. To achieve this goal, you can use well-chosen proportions, light shadows and correct tilt angles of individual blocks. The above effects make the interface more visually structured.
Website creation is a very time-consuming and responsible business task. In this case, it will be more correct to delegate the development to a professional team.
