Today, applications are effective for almost any niche. If you have a business, you definitely have much to improve with this cool solution. A mobile application can be the very tool that will generate stable sales and income for you, help in customer service and create a lot of new opportunities for business development.
If you can’t understand whether to start developing your application and what benefits it will bring to you, we recommend you to read this article to the end. In it, we described in detail when the application creation is necessary, and when – you shouldn’t think about it.
What can an application give to your business?
- Automation. It is useful both for internal company processes and for external ones – automated sales, advertising campaigns and more.
- Service. Most buyers are already accustomed to a new way of shopping – through applications. It is faster, easier and sometimes even cheaper. Maintenance via the application forms a new level of service and product value.
- Analytics and data capture. By the consent of your customers, using the application, you can most easily get the data you need about them, be able to conduct effective analytics and generate customized offers.
- A new startup. This is the case when the application is the business. But this is a separate big topic, which we will definitely consider later.
When should you create your own application?
YOU ARE LOOKING FOR THE BEST WAY TO SERVE CUSTOMERS
People no longer need to have a computer with them to find information about the right brand and make a purchase. Now all this is done by applications. Every potential customer has a smartphone, so why not make him a real customer?
The application saves you money on the maintenance of a large customer service team and sales managers. By implementing bots into the application, you automate and simplify even direct communication with customers. Moreover, according to numerous polls, people today want to communicate with bots more, rather than real people. This saves their time and vitality, because there is no emotional component of communication, and this is an advantage.
Depending on the functionality, the application can work even without an Internet connection. Sites cannot afford this. It turns out that you are in your client pocket 24/7, which brings you closer to becoming his favorite brand.
YOU DON`T KNOW HOW TO INCREASE SALES
Since it is much more pleasant for users to make purchases and perform other actions through applications, sales through this channel will be easier to set up.
Custom design, intuitive navigation, quick feedback, mobile payments – this is only part of what you can give your customers.
The fact that an application with quick access to your product is always at your fingertips gives you another important advantage. Resales are much easier to make. No need to re-call the client on your site, call back and so on. A couple of unobtrusive push notifications – and the person enters the application, where new offers are already waiting for him. A convenient personal account will accelerate the transition to the status of a regular customer.
You can even create a full-fledged e-commerce store in the application.
Today it is called m-commerce – sales directly through mobile devices. Its share in the retail market is constantly growing – every year at least 30%.
With the application, you centralize and optimize the sales process. You can easily add integration with delivery, a system of bonuses and personal promotions.
YOU WANT TO KNOW MORE ABOUT YOUR CUSTOMERS
Personalization is a trend without which no business can survive today. By accepting an agreement on the use of personal data, your customers give you everything you need so that you can personalize for them every second of using the application. You can automatically collect and analyze information.
The results will be useful for you while developing new products and solutions, as well as improving current ones.
YOU WANT TO STAND OUT FROM THE CROWD OF COMPETITORS
Mobile applications are very popular, but still, not everyone managed to understand their significance and implement them in their business. Do it early then your competitors and select market share through an effective solution. Choosing what to use – sites/calls/mail or an application, people are more likely to choose the last one. You can gain confidence in your brand from the very first touches on the Internet, simply by offering a more convenient solution.
WHAT NICHES DON`T HAVE TO HAVE APPS
Like any other cool tool, the mobile application isn’t suitable for everyone. If you sell a product in a very high price segment, most likely the application will not suit you.
Although, it all depends on the return on investment in development.
You need to calculate the cost of work and understand how profitable it will be for your business. In any case, application development is an investment. And if everything is done correctly, it will not only pay off but will consistently bring you a large income. To do this, you should ask specialists to calculate the entire development cost and orientate you on time costs.
To be popular among users and bring maximum benefits to your business, an application should have:
- Modern UI design
- Thoughtful UX
- Wide functionality
- High performance
- Convenient and reliable mobile payment system
- Responsible processing of personal data
Mobile app development is a long and specific process. You can always contact us for advice. Ask us your question below by the “Contact us” button, we will be happy to answer as detailed as possible.